Photo by Nikita KachanovskySegmentação de MercadoDec 26, 2020 1 min readA gentle Introduction to Customer Segmentation - Using K-Means Clustering to Understand Marketing ResponseUsing K-Means Clustering to Understand Marketing ResponseRenata OliveiraProfessor at the Department of Applied Social SciencesMy research interests include spatial analysis, city logistics and accessibility.NextE-books sobre RPreviousSegmentação de Mercado